Inventory Guidelines

When you monetize your content with AdSublime Ad Platform, you are required to adhere to the following policies. Failure to comply with these policies may result in AdSublime blocking ads from appearing against your content, or suspending or terminating your account.

These policies apply in addition to any other policies governing your use of AdSublime Service(s). Maintaining trust in the ads ecosystem requires setting limits on what we will monetize. AdSublime Inventory Guidelines are organized into the following categories:

A. Content Guidelines‍

Inventory partners must adhere to these guidelines and will not deliver any Advertisement to any Enabled Property that contains or does any of the following:

1. Any obscene or pornographic material, adult material, or mature content including thinly censored nudity (for example, certain image hosting or free web hosting services)
2. Violent content, racial intolerance, or advocacy against any individual, group, or organization
3. Hacking/cracking content
4. Illicit drugs and drug paraphernalia
5. Excessive profanity
6. Gambling or promotion of gambling, unless approved by The Company
7. Content related to compensation programs where users are encouraged to click on ads or offers, perform searches, surf websites, read emails, or similar activities
8. Excessive, repetitive, or irrelevant keywords in the content or code of web pages
9. Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns)
10. Any content that is illegal or promotes illegal activity
11. Any content that promotes discrimination or infringes on the rights of others
12. Any material that infringes intellectual property rights, including but not limited to copyright and trademark rights (see below)
13. Any file-sharing or torrent sites
14. Any offers for illegal activities, products or services
15. Promotion of fake documents, copied material, or paper mills
16. Websites made for the sole purpose of clicking on advertisements
17. Any content that is misrepresentative, defamatory, libelous, or that violates any applicable law or regulation
18. Any content that infringes or violates any copyright, trademark, patent, right of publicity, right of privacy, moral right, or other right of any third party
19. Spyware or malware
20. Inappropriate or controversial subject matter of any nature, including without limitation that which pertains to illegal activity or to hacking, cracking, or warez
21. Any page that is “under construction”
22. Any content directed to children under the age of 13.

B. Alteration of Advertisements or Ad‍

Inventory partners must comply with the following policies regarding AdSublime’s Advertisement and the Ad Platform integration points:

1. Inventory Partner may not, and may not permit any other party to, alter or manipulate any ads or standard ad behavior in any way unless explicitly permitted in writing by AdSublime or its buyers.
2. Inventory Partner may not, and may not permit any other party to, alter any portion of the Ad Platform integration points or code provided by The Company or change the behavior, targeting, or delivery of Advertisements.
3. It is Inventory Partner’s responsibility to ensure that no media supplier uses such methods to direct traffic to pages that contain The Company ads tag, code or Advertisements

C. Ad Placement‍

Inventory partners must comply with the following Ad Placement policies:

1. No more than five (5) ads may be displayed per page
2. Page content must not obstruct any portion of the ad displayed
3. No ads may be placed on any non-content-based pages
4. No auto-refresh unless approved by The Company
5. No ads may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant
6. Inventory Partners may not place video ads in in-stream video players without content or disabled playback
7. No in-banner video (does not include in-banner video Advertisements served by The Company or an RTB Buyer)
8. No sound off in-stream video
9. No Below-the-Fold auto-play placements
10. Syndicated players must play content related to the site

D. Blocked Content

AdSublime uses proprietary and third-party tools to block website(s) that contain certain categories of content. These categories include, but may not be limited to the following: